Why is it that when you walk into one store with your shopping list in hand you leave with exactly what you had in mind, and then at the very next store you have four extra items you had no intention of buying? It could be that you fell for the subtle tricks the second retailer had in store for you. It’s easy to fall for them too. Large numbers of shoppers do. These tactics are meant to relax, compliment, or disorient shoppers without them even know it’s happening to them. How do they do these things, you ask? Here are four of the main ways:
Buy two get the third free! 30% off! 60% off! 90% off! Well, it’s unlikely to get a 90% off deal, but one can dream. Shoppers LOVE a good deal, and stores take advantage by pricing items as such. If you are buying an item that is 2 for $5, you may be inclined to buy two of it so you can get the deal. Makes sense, right? More times than not, you still get a discount when you only buy the one. Now you are stuck with more of the item than you really need. Or sometimes you might see the two similar items side by side with one having a moderately lower price tag than the other, so you automatically think the lower priced item is a great deal. How could the employees place these two items so close together? They are just losing money that way? They’re not. It was a tactical move to buy one of the items, leaving you to buy another item you hadn’t planned on buying. When you see a good deal on an item, check out a comparison site such as Price Grabber to see if the cheaper item is as good a deal as it seems.
Recall the last time you were in a dressing room, looked it in the mirror, and said, “WOW! I look AMAZING!” Did you buy the outfit? If you did, you might have been slightly duped, not that you don’t look amazing all the time, anyways. Dressing rooms can have flattering lighting and mirrors that are designed to make you look up to ten pounds thinner. The mirror might also be stationed at an angle to give you a taller, more slender figure. Next time you are in a dressing room, judge more on how it feels than what the mirror shows.
If you’re driving to the mall and your favorite song makes a welcome surprise on the radio, you might be inclined to do an impromptu performance in your car, accompanied with belted notes, hand jives, and hair whips. You do all of this because the song makes you happy. Now, you’re not going to be busting a move when you’re shopping in public but if a song you like is played overhead while you are walking down the aisles, you are likely to be more relaxed and impulsively spend money. It also helps block the noisy sounds of the other shoppers so you are more relaxed. This is a tactic pulled quite a bit during the holiday shopping season, so if you hear songs about chestnuts roasting on the open fire, you better run.
If you go into a store to just buy one simple product, it might take you a trip to the opposite end of the store. If there was a direct path to any item, there would be less opportunities to tempt you with other products on the sides, or even directly in the middle, of the aisles. Also do not be tempted by the candy, soda and gum in the checkout line. That is where most shoppers do their impulse buying.
For more tricks that retailers use to make you spend more money, you can read the full article on US News & World Report.